Managing Dylan

Here’s the commercial I made for my Shiner Bock re-brand campaign. Starring Thomas Roche, directed by Dylan Bartolini - Volk, and music by Alexander Spit.

Enjoy!

With the final presentation coming up for my Advertising Strategy class (the the only class that stands before me and graduating from college,) I decided to get into the studio with Dylan Bartolini - Volk and do some print for the campaign I’m creating for Texas’s Shiner Bock. I present on Thursday and can’t reveal much, but here’s a quick shot he took of one of our models / brand ambassador Thomas Roche.

Dylan just bought the NEW NEW Canon G11, so it was a must to take it out while tearin up SF. He snapped this one as I was running out of Sloane (I left my wallet there after TJR’s Mardi Gras party.) The G11 is pocket sized but it packs a punch, and it allows Dylan to capture some great running form.

It seems pretty egotistical to start a website with your best friends name in it. Worse than that, when your best friend is your first “client,” it seems like a bad combination. But I knew Dylan Bartolini - Volk when he was borrowing one of his roommates cameras to take his pictures. His “bed-room” and “office” looked more like a story - board than anything else. He had all these 5 x 7 photos printed out all over his wall, and I’m pretty sure all of them have sense made it in the trash.

I sat Dylan down one night in the “office” at my house. He had just started working over at Bebe for photographer Cavan Clark. Dylan had spent the summer learning the in’s and out’s, I had just spent the summer working in the District Attorney’s office. When we sat down I knew at that point I didn’t want to work in an office, for someone else, again. At that point he knew he had found a true passion. I looked through the work he had been doing, and saw something unique. Here was a kid, 20 years old, shooting raw digital photo’s, but that’s not the unique part. The unique part is that Dylan somehow captured so much life in his photos that it blew me away. The rest is history.

I started this blog to document the stages me and Dylan went through. He was trying to focus his passion, I was trying to bring a business sense to his passion. At this point Dylan has been published in several magazines, shot dozens of parties, worked on ad-campaigns, and booked his first solo show, Deeper Than Digital. Deeper Than Digital will take place on February 6th at Medicine Agency.

I have worked with Medicine Agency for the past two years, and Dylan has shot several of our campaigns, so it seems only appropriate that he hold his first solo show at Meds. Even better, Dylan will be allowing people to “contribute money” for his photos, rather than set a price. I advice coming to this show so you can get your hands on his photos before you cant afford them.

At that point I’ll be saying “I told you so,” and Dylan will be well on his way to the top.

http://www.vimeo.com/9187100

Even though I usually direct everyone to Dylan’s site, I figure I’ll rep my dude on here too, and share some of the shots he publishes.

Im a huge fan of his work, hence why we’ll be raging at Medicine Agency for his debut solo show in February. Thats right, I said it, we are giving Dylan Bartolini - Volk the floor at Meds.

Maybe this will get him to stop firing me on twitter.